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 Decision roles

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LeroyBevilacqua

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PostSubject: Decision roles   Tue Oct 19, 2010 2:57 pm

It is easy to identify the buyer for many products. It is the behavioral segmentation that helps in buyer identification. With regard to the decision making buyers play roles of that of an initiator, influencer, decider, buyer and that of a user. Even though different people are playing different roles, all are crucial in the decision process and the ultimate consumer satisfaction.

Not only the customers who buy the products have the decision making roles, but the modeling agencies looking for models have to play the same. Their decisions are directed towards occasions. Buyers can be distinguished according to the occasions when they develop a need, purchase a product or use a product. The decision making capability of the modeling agencies can be concluded as right or wrong in relation to the buying pattern and the behavior of the consumers.

Even though the decision about what and how the product should be is to be decided by the businessman, the marketing phase cannot be handled by him alone. He can choose the medium of marketing, but cannot choose the way or through what kind of people it should be conveyed through. They can only explain whom they are targeting; the rest is up to the creativity of the modeling agencies. Their deciding role starts from the mode of add selection, the type of people through whom they can convey the message more aptly and so on. Its has become clear that, merely having money or the target market cant do anything, until a god modeling agency is in the reach of our hand.
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